Permalinks are one of the least understood WordPress features. And yet, they can have a big impact on the success of your blog or website. Unfortunately, WordPress’s default permalink settings are far from optimal. In fact, they’re downright bad.

This screencast demystifies permalinks by explaining what they are, why they’re so important, and finally, how you can improve the permalinks on your WordPress website. After viewing this video you’ll know exactly what to do to make your permalinks both human-friendly and search engine friendly.